Tena Silhouette - I Will Be Me

Tena Silhouette - “I Will Be Me” TVC and Socials

This was a very fun and challenging project for Tena, involving digital and hand-drawn animation. We were tasked with animating beautiful designed dresses and outfits on dancing models, to highlight Tena’s new underwear product. This involved using both After Effects and Animate to create a mix of digital and frame by frame animation. Very fun, and very challenging. Excellent animator Bradley Franklin from Ampersand Motion worked in tandem with Douglas McGinness from Animated Company, produced by Holly Treacy from Electric Theatre Collective. Compositing by the brilliant Taran Spear.

From Animated Company: Douglas McGinness Role: 2D and Hand Drawn Animation

VFX Agency: Electric Theatre Collective Animation: Douglas McGinness, Bradley Franklin