Marmite - Mind Control

Marmite - “Mind Control”

Adam&eveDDB and Friends Electric created a campaign for Marmite, using hypnosis to ‘convince’ Marmite haters that they love it. The challenge was to animate stock images such as a bee’s head, Marmite jars, and lazers, and to have them feel realistic yet stylized enough to fit the rest of the animation.

From Animated Company: Douglas McGinness Role: 2D Motion Graphic Design and Animation, Compositing

Director: Ewan Jones Morris, of Friends Electric Agency: Electric Theatre Collective Animation Lead: Matthew Rowley Animation: Matthew Rowley, George Dyson, Douglas McGinness