Boohoo - Life Saving Lingerie

Life Saving Lingerie

BBDO created a campaign to highlight a new bra that’s designed to help women check themselves regularly for breast cancer. The bras have patterns designed onto them that are not only cool, they also guide the wearer’s fingers to the correct places to check for lumps. The director wanted the video to feel bold and stylish, and so the task was to design titles and animation to reflect this bold approach. Watch the video below (warning - NSFW)

From Animated Company: Douglas McGinness Role: Typography Design and Animation

Director: Amy Becker-Burnett, of Radical Media Agency: Abbott Mead Vickers BBDO Animation Lead: Douglas McGinness Animation: Matthew Rowley, Douglas McGinness