Apple Music UK - The Agenda

Apple Music UK - TVC and Socials

Another fun one, this time for Apple. To promote the Apple Music playlist ‘The Agenda’, we were tasked with animating the ‘Apple Music’ logo as though it was being projected onto the faces and bodies of some of the most prominent UK musicians currently, including Bugzy Malone, Jorja Smith, and DBlock. This was challenging, as it involved simulating real life lighting effects, but instead of going 3D we decided to stay within After Effects in order to maintain as much control over the logo as possible. This was produced by Oscar Wendt from Electric Theatre Collective, and animation was lead by Douglas McGinness from Animated Company, and animation assistance from Andrius Vizbaras from ETC.

From Animated Company: Douglas McGinness Role: 2D Animation

VFX Agency: Electric Theatre Collective Lead Animation: Douglas McGinness, Andrius Vizbaras